Be Transparent About AI Use
Disclose AI Usage (DAIU) is an open standard from a nonprofit organization that helps individuals and institutions communicate the role of AI in their work, whether it played a major role, a minor one, or none at all. It promotes clarity, consistency, and trust across formats and industries.
Why It Matters
We’re already in a world where human-made and AI-generated content can look nearly identical. Without context, it’s difficult to understand how something was created or what role AI played.
This isn’t the first time society needed a shared language for clarity. Before standards existed for ingredients, citations, or software versions, people struggled to know:
- what they were consuming
- where information came from
- how something had been produced
DAIU provides that clarity for today’s media landscape.
Public Domain image from The Met Museum.
Open AI 4o Image Generation.
Origin: AG · Full – DAIU 1.0
How It Works
Two things matter: who created the base content (origin) and how much AI helped (involvement level).
Step 1
Describe how AI contributed
Choose whether the work is human-made or AI-generated, and select the level of AI involvement that best matches the process.
Step 2
Generate a DAIU disclosure
Use the tag generator to create a clear, ready-to-use disclosure. You’ll receive options for text labels, badges, captions, and metadata.
Step 3
Apply the disclosure to your Work
Apply the tag in captions, descriptions, credits, or metadata for webpages, images, documents, audio, or video so audience can know if and how AI was used.